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Alpha Upsilon

Mission, purpose, values,

& more

The CREED OF - Zeta Tau Alpha

To realize that within our grasp, in Zeta Tau Alpha, lies the opportunity to learn those things which will ever enrich and ennoble our lives; to be true to ourselves, and to those within and without our circle; to think in terms of all mankind and our service in the world; to be steadfast, strong, and clean of heart and mind, remembering that since the thought is father to the deed, only that which we would have manifested in our experience should be entertained in thought; to find satisfaction in being, rather than seeming, thus strengthening in us the higher qualities of the spirit; to prepare for service and learn the nobility of serving, thereby earning the right to be served; to seek understanding that we might gain true wisdom; to look for the good in everyone; to see beauty, with its enriching influence; to be humble in success, and without bitterness in defeat; to have the welfare and harmony of the fraternity at heart, striving ever to make our lives a symphony of high ideals, devotion to the right, the good, and the true, without a discordant note; remembering always that the foundation precept of Zeta Tau Alpha was love, “the greatest of all things.”

Written by Shirley Kreasan Strout; adopted by the attendees of the 1928 ZTA Convention


Our Mission:

To make a difference in the lives of our members by developing the potential of each individual through innovative programming, which emphasizes leadership development, service to others, academic achievement and continued personal growth for women, with a commitment to friendship and the future based on the sisterhood, values and traditions of the past.


Our Purpose:

The purpose of Zeta Tau Alpha is the intensifying of friendship, the fostering of a spirit of love, the creating of such sentiments, the performing of such deeds, and the molding of such opinions as will be conducive to the building up of a purer and nobler womanhood in the world.


Our Motto:

"Seek the Noblest"


nine key Values:

The nine key values are derived from the Mission and the Creed of Zeta Tau Alpha

  1. Lifelong Learning

  2. Leadership

  3. Responsibility

  4. Being Rather Than Seeming

  5. Service & Philanthropy

  6. Seeking Understanding That We Might Gain True Wisdom

  7. Humility

  8. Loyalty & Commitment

  9. Love


THE BADGE OF Alpha Upsilon:

Wearing the ZTA Alpha Upsilon badge over our hearts is a symbol of loyalty as we carry the sisterhood from the generations of Zetas that came before us, The sisterhood of the Zetas that surround us today, and the sisterhood of the generations of Zetas that will follow us.

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