why do we Think Pink?
Think Pink® is a registered trademark of Zeta Tau Alpha. Since 2004, this term has represented the overall theme for our Breast Cancer Education and Awareness efforts. ZTA members have distributed more than 19 million ZTA Think Pink ribbons to generate breast cancer awareness, to support breast cancer survivors and to honor those who have lost their lives to the disease.
Through local and national partnerships, campus and community initiatives, and the distribution of millions of pink ribbons since 1992, ZTA collegiate and alumnae members are dedicated to our philanthropy. By spreading the message of Breast Cancer Education and Awareness, ZTA sisters are determined to diminish this disease.
1 in 8 Women:
Because 1 in 8 women will be diagnosed with breast cancer in their lifetime, this cause is personal to us. In Zeta Tau Alpha, we reflect on how if it isn't us who will be diagnosed, it will very likely be someone we know; it could even be one of our ZTA sisters battling the fight or any friends or family we have. Breast cancer touches the lives of many, and this is why Breast Cancer Education and Awareness is both Zeta Tau Alpha's national and chapter philanthropy.